The New American Standard in performance cotton. So durable it’s Guaranteed For Life. Extra Long Staple Fibers increases garment durability 400% over regular cotton. Our Compact Pima is soft to the touch, but tough on the elements: Silver Ions prevent bacteria + fluorocarbon polymers actively repel stains. ELS cotton is certified Eco-Friendly.
We are a next gen lifestyle brand - a collective of thinkers, creatives, makers and influencers who strive to be a positive force for our planet and future generations. We are a digital native vertical brand disrupting the current industry, inspired by art and informed by data/tech.