We spin threads, not stories. Here is ours: simple + honest.

When leaders turn whistleblowers.

Our lifestyles cause huge issues + fashion has become uncool. Too many hold on to the status quo or excel at 'greenwashing'. Few conscious brands offer stylish products or are too expensive. It is time to change.


We are a next gen lifestyle brand that starts in apparel. Our goal is to create discerning styles + neo-luxe materials + use science in harmony with nature, not to destroy it - all without the retail markup. We are a digital native vertical brand disrupting the current industry, inspired by art + informed by data/tech.


Luckily, we are already part of a massive culture shift, where a growing number of consumers is much more conscious about their choices. Together we want to build a future we can be proud of.

We take SCIENCE personally.

We love hearing about what inspires you, what you think about our products or how we can better meet your needs. Drop us a line at and we'll get right back to you.