When leaders turn whistleblowers.

We spin threads, not stories. Here is ours: simple + honest.

Our lifestyles cause huge issues + fashion has become uncool. Too many hold on to the status quo, excel at 'greenwashing' or hide behind 'corporate accountability' reports. At the same time only few conscious brands offer also stylish products, or are just too expensive. It is time to change.

What matters to us.

A Better World


A Better Product

A Better Process

Luckily, we are already part of a massive culture shift, where a growing number of consumers is much more conscious about their choices. Together we want to build a future we can be proud of.

New paradigm.

We share the vision for a material revolution: innovative + imaginative + more circular to solve existing problems + not create new ones. As a lifestyle DNVB, we are disrupting the current industry, inspired by art + informed by data/tech. Our goal is to create discerning styles + neo-luxe materials + use science in harmony with nature, not to destroy it - all without the retail markup.

Superior materials.

We have spent over one year engineering fabrics focused on optimizing durability + performance. We used superior natural fibers + innovative technologies to improve the functionality + our manufacturing process uses up to 75% less water compared to traditional brands. But we don't stop here. We are currently developing even more advanced materials that improve end-of-life + extended life cycles. Science + new technologies allow us to use superior plant-based materials or recycled naturals or synthetics in a smarter way.

We take SCIENCE personally.

We love hearing about what inspires you, what you think about our products or how we can better meet your needs. Drop us a line at and we'll get right back to you.



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