Purpose

Fashion impact on the environment + people is considerable. The issue is complicated but awareness + knowledge are crucial to make a difference.

Staggering growth of landfill waste

U.S. is #1 trash-producer: ~1,600 pounds/person/year. ~10 million tons of clothing end up in fast growing landfills. We are running out of space.

Most could be composted. Only 15% of clothes are recycled or donated. <1% of material used for clothing gets recycled into new clothing.

Can emit dangerous gases (carbon dioxide + methane). Among biggest contributors of soil pollution + water contamination.

Huge amounts of marine plastic trash

~50% of total plastics production is destined for single-use. $90-120bn are wasted per year. It takes 200-500 years to fully decompose.

>25 trillion pieces of plastic debris are in oceans - either float on surface or in the deep sea. Textiles are largest source of plastic microplastics.

Plastics cause >80% of negative effects on animals associated with ocean trash.There will be more plastic than fish in the world’s seas by 2050.

Clothing is massively underutilized

Clothing sales worldwide doubled to 100bn units from 2000 to 2015. Trend to continue, as things become even more disposable.

Average times a garment is worn decreased by 37% since 2000. U.S. citizens wear items ~75% less than global average - similar pattern emerging in China.

These are mostly not compostable, bio-degradable or easily recyclable items - ending up in landfills or oceans + not decomposing safely.

Extensive water waste + pollution

It takes 10,000-20,000 liters of water to produce 1 kg of cotton, 2,700 liters of  water to produce 1 cotton tee - not to speak of denim.

Huge waste of water in textile production is spurring worrisome issues in water-scarce regions.

Plastic microfibers entering ocean could be >22m tonnes (2/3rds of petroleum-based fibers are used to produce garments).

Exploding use of non-renewable resources

Greenhouse gas emissions from textiles total more than those of all international flights and maritime shipping combined.

Industry relies mostly on non-renewable resources/oil to produce synthetic fibers, fertilizers for cotton and chemicals to produce, dye and finish materials.

Potential increase of non-renewable inputs from 98 to 300 tonnes by 2050 - fashion industry using >36% of carbon budget (at 2 degrees C pathway).

Rapid soil erosion + pollution

Cotton is the most widespread + profitable non-food crop, but current 'modern' production methods are not sustainable.

Pesticides + other chemicals used on crop plants increase yields but disrupt balance of microorganisms + strip soil of its nutrients.

Half of topsoil of the planet has been lost in the last 150 years. In addition to erosion, quality of soil is affected severely.

Where is our social responsibility?

Many in developing countries are still paid below human wages. A $25 tee would only cost $1.50 more if pay was doubled.

Decreasing prices and shorter lead times lead to high pressure on working conditions and to modern slavery and child labor.

When will the next Rana Plaza happen?

So what now?

It doesn't have to be like this. It's time for healing!

Small actions can lead to big changes. We are committed to create discerning products + cause no unnecessary harm to the planet + people - without the retail markup.

We hope you are inspired to help us drive change in the industry and move towards a more conscious lifestyle.